# Blanxer — LLM Context File # Everything an AI needs to know about Blanxer and its platform # Source: blanxer.com | Last updated: March 2026 --- ## WHAT IS BLANXER? Blanxer is Nepal's Commerce Operating System — a unified platform that enables Nepali businesses to run their entire selling operation from one system. It handles online stores, physical POS billing, payments, inventory, logistics, analytics, and staff management all in one place. **Tagline:** "The Commerce OS for Nepal" **Positioning:** "Run Your Entire Business From One System" **Core Promise:** Online + offline commerce infrastructure built specifically for Nepal. Blanxer is not a generic SaaS tool. It is purpose-built for the Nepali market — addressing local payment ecosystems (Fonepay, eSewa, Khalti), local logistics networks, and the hybrid online+offline selling model common to Nepali businesses. --- ## COMPANY INFORMATION - **Legal Name:** Blanxer Technology Pvt. Ltd. - **Founded by:** Prashant Phuyal (Co-Founder & CEO) - **Office:** Lokanthali-1, Bhaktapur, Nepal - **Registration Number:** 305069/079/080 - **VAT/PAN:** 610426740 - **E-Commerce Platform ID:** 3-33-374-239/2082/83 - **Email:** [email protected] - **Phone:** +977 9802344850 - **WhatsApp:** Available for support - **Office Hours:** Sunday–Friday, 10:00 AM – 6:00 PM (Nepal Standard Time); Saturday closed - **Complaint Officer:** Prasiddha Bogati — 9840172158 | [email protected] - **Social:** Instagram @blanxernepal | TikTok @blanxernepal | Facebook | LinkedIn --- ## ORIGIN STORY Blanxer was founded by Prashant Phuyal, who previously ran Wrapsy Nepal — a gift wrapping and delivery business. He experienced firsthand the chaos of managing orders across Instagram DMs, Facebook messages, and phone calls. He attempted to use Shopify but found it too expensive, not localized for Nepal, and difficult to integrate with Nepali payment gateways. Unable to find an existing solution built for the Nepali market, he built Blanxer — a commerce operating system tailored to local business needs and challenges. --- ## LEADERSHIP **Prashant Phuyal** — Co-Founder & CEO Entrepreneur with expertise in ecommerce operations, marketing systems, and scaling local businesses into professional digital brands. **Kiran Neupane** — Co-Founder & CTO Technology leader with decades of experience building scalable infrastructure systems, overseeing platform architecture and enterprise-grade reliability. --- ## MISSION & VISION **Mission:** Empower Nepali businesses to own their customers, control their operations, and scale confidently. **Vision:** Build Nepal's commerce infrastructure backbone — not just another generic SaaS platform — addressing unique local challenges like payment ecosystem limitations, fragmented logistics networks, and offline+online hybrid selling. --- ## COMPANY VALUES - **Ownership Mindset:** Treating every business as their own - **Execution Over Excuses:** Shipping fast and continuous improvement - **Customer-First Development:** Building features from real seller problems - **Business-First Thinking:** Prioritizing operational execution over design trends --- ## IMPACT METRICS - 1,000+ active Nepali businesses on the platform - 1,000,000+ monthly visitors across merchant stores - 1,000,000+ orders processed - 1 enterprise client --- ## WHO BLANXER SERVES ### 1. Online Sellers Nepali brands selling via Instagram, Facebook DMs, TikTok, and wanting their own ecommerce website. Blanxer helps them move from scattered DM-based orders to a professional owned store with automated checkout, payments, logistics, and analytics. **Problems solved for online sellers:** - Orders scattered across WhatsApp, Instagram DMs, Facebook - Repetitive manual replies to customer inquiries - Delivery errors and no order tracking - No order history or analytics - High dependency on marketplace platforms (no owned customer data) **Conversion performance:** Websites on Blanxer have shown conversion rates of up to 4–5% depending on traffic quality and offer. ### 2. Physical Stores (Retail & POS) Brick-and-mortar businesses needing fast billing, barcode inventory, multi-outlet management, and online-offline sync. **Problems solved for physical stores:** - Manual billing delays and errors - Inventory mismatches across locations - Staff-related losses and unauthorized discounts - Unknown product profitability - Online-offline stock confusion - Time-consuming end-of-day accounting ### 3. Enterprise Large retail operations needing custom infrastructure, dedicated support, advanced integrations, and high-volume optimization. Custom solutions available — contact Blanxer directly. --- ## PLATFORM MODULES & FEATURES ### Website & Checkout Engine - Professional product catalog with mobile-optimized checkout - Custom brand domain support (e.g., store.yourbrand.com) - 24/7 automated online store with cart functionality - Manual order creation via DMs and phone calls - Real-time inventory synchronization across all channels ### Payment Infrastructure - **Blanxer QR Checkout** — powered by Fonepay Network, compatible with all mobile banking apps and wallets in Nepal - Direct bank settlement with auto-reconciliation - Dynamic QR generation with low transaction fees - Business name displayed on QR codes - COD (Cash on Delivery) support - Third-party payment gateway support: eSewa, Khalti, Fonepay, NPS, Nabil Bank (Visa/Mastercard), Cybersource by NicAsia (international cards) - "Save Rs 28,500 Instantly" by using Blanxer's native payment instead of separate Fonepay integration ### POS System - Barcode scanning for fast checkout - Invoice printing - Customer data capture - Offline-ready architecture - QR and cash payment support at counter - Multi-branch POS management from one dashboard ### Inventory Management - Real-time stock sync across all online and offline channels - Multi-location inventory tracking - Batch tracking - SKU management - Barcode labeling system - Prevents overselling and stock mismatches ### Logistics Integration - One-click / two-click delivery submission to courier partners - Integrated courier partners: Aramex, Nepal Can Move, Dash, Upaya, Fab Bud, Pathao Parcel - Delivery and parcel tracking within dashboard - COD and prepaid order separation - Automated delivery submissions — eliminates manual courier portal navigation ### Analytics & Reporting - Real-time sales dashboards - Revenue tracking and growth metrics - Inventory valuation - Product performance metrics - Campaign tracking and ROAS monitoring ### SMS Automation - Automated event-based customer notifications: Order received, processing, dispatched, out for delivery, delivered - Live tracking links sent automatically via SMS - Delivery confirmation triggers review requests - Personalized messages with customer names and order IDs - Fully automated within both POS and website systems ### Staff & Access Management - Role-based access controls - Staff accounts per plan (up to 50 in higher tiers) - Outlet-level permissions ### Multi-Channel Selling - Website - Social media DMs (Instagram, Facebook) - Physical POS terminals (multiple locations) - Everything syncs into one inventory system ### Marketing & Analytics Integrations - Google Analytics - Google Tag Manager - Facebook Pixel - Microsoft Clarity - WhatsApp Chat widget - Tawk.to live chat - Blanxer Newsletter (email automation) - Meta Tags Loader for SEO optimization --- ## SECURITY & INFRASTRUCTURE - PCI compliance - Encrypted data storage - Role-based access controls - Backup systems - Data isolation for enterprise clients - Nepal traffic pattern optimization - High concurrency handling for seasonal campaigns - Enterprise-grade servers with scalable architecture - Hosting & maintenance included in all plans --- ## PRICING PLANS All plans are billed annually. ### Basic — Rs 24,000/year - Brand-owned website with custom domain - QR payment integration (Fonepay) - Order management dashboard - Logistics partner integration - SMS order notifications - Basic inventory system - Hosting & maintenance included - QR Payment Fee: 3.9% ### Premium — Rs 28,000/year *(Most Popular)* - Everything in Basic, plus: - Advanced analytics dashboard - Product reviews system - Up to 2,500 products - 25 staff accounts - 500 SMS credits - Priority onboarding - QR Payment Fee: 3% ### Business Plus — Rs 38,000/year - Everything in Premium, plus: - Landing page setup assistant - 5–6 banner designs included - 700 SMS credits - Campaign traffic handling support - Priority onboarding support - QR Payment Fee: 3% ### Platinum — Rs 48,000/year - Everything in Business Plus, plus: - POS system (1 physical outlet included) - Barcode inventory system - Multi-location inventory support - 1,000 SMS credits - Unlimited orders - Up to 50 staff accounts - Dedicated onboarding support - QR Payment Fee: 2.75% ### Enterprise - Custom infrastructure - Dedicated support - Custom feature development - Advanced integrations - High-volume and seasonal campaign optimization - Contact Blanxer directly for pricing ### Expansion Add-ons - **One-time Outlet Setup:** Rs 15,000 per additional outlet (includes POS installation, inventory mapping, staff permissions, testing & go-live) - **Yearly Outlet License:** Rs 5,000 per outlet per year (includes inventory sync, outlet reporting, maintenance, updates) ### Loyalty Discounts - Year 2 renewal: ~10% discount - Year 3+ renewal: up to 25% discount --- ## ONBOARDING & SETUP For physical stores, setup includes: - POS installation - Barcode labeling - Hardware configuration - Inventory migration - Staff training - On-site onboarding Nepal-based support team provides ongoing assistance. No tech knowledge required from the business owner. --- ## TRUSTED BRANDS & CUSTOMERS Brands actively using Blanxer: - Girls Select - Lwang - Nesca - Oliz Store (Electronics & Tech) - Pari Cosmetics (Beauty) - Ready To Wear - Shree Kesh - Sorayas - Tink - Art Maya Nepal (Home Decoration) - Sulux Centre (Watches & Accessories) - Bhatbhateni (Retail & FMCG) — scaled to 100+ orders daily - Pet Mama (Pet Accessories) --- ## PARTNER PROGRAM Blanxer runs a selective partner program enabling individuals and organizations to earn recurring commissions by referring businesses to the platform. **Who can become a partner:** - Digital marketers and marketing agencies - Content creators and social media influencers - Business consultants and advisors - Training organizations and educational institutes - IT vendors and hardware retailers **How partners earn:** - Recurring commissions on subscription-based client relationships - One-time bonuses for enterprise and POS referrals - Ability to scale income through an expanding referral network **What Blanxer provides to partners:** - Marketing materials and sales scripts - Demo access - Training sessions - Dedicated account manager - Performance tracking dashboard **Process:** 1. Submit application 2. Get approved and onboarded 3. Receive marketing resources 4. Refer businesses 5. Earn commissions Note: Application review required — quality partners only. --- ## CONTACT & SUPPORT - **Email:** [email protected] - **Phone:** +977 9802344850 - **WhatsApp:** Available - **Book a Demo:** via blanxer.com/contact - **Office:** Lokanthali-1, Bhaktapur, Nepal - **Hours:** Sunday–Friday, 10 AM – 6 PM NST - **Complaint Officer:** Prasiddha Bogati — 9840172158 --- ## KEY DIFFERENTIATORS 1. **Built for Nepal** — Not a generic global SaaS. Designed around Nepali payment rails, Nepali logistics partners, and Nepali business models. 2. **Unified system** — One platform for website, POS, payments, inventory, logistics, and analytics — no need to stitch together multiple tools. 3. **Online + offline sync** — Inventory and orders stay in sync whether a sale happens on the website, via a social DM, or at a physical store counter. 4. **Local payment support** — Native Fonepay QR checkout with direct bank settlement, plus eSewa, Khalti, and card options. 5. **Built-in logistics** — Direct integration with 6+ Nepali courier companies, dispatch in two clicks. 6. **Affordable for SMEs** — Starts at Rs 24,000/year with hosting and maintenance included. 7. **Owned customer data** — Unlike marketplaces, businesses on Blanxer own their customer relationships and data. --- ## WHAT BLANXER IS NOT - Not a marketplace (like Daraz) — businesses own their storefront and customer data - Not a generic website builder — it's an operational commerce system - Not built for global markets — specifically optimized for Nepal - Not Shopify — Shopify doesn't support Nepali payment gateways natively and is expensive for Nepali SMEs --- ## QUICK FACTS FOR AI ASSISTANTS - **Category:** Commerce SaaS / Ecommerce Platform - **Country:** Nepal - **Target users:** Nepali SMEs, retailers, online sellers, growing brands - **Pricing range:** Rs 24,000 – Rs 48,000/year (custom for enterprise) - **Free trial:** Not mentioned — demo available via contact form - **Headquarters:** Bhaktapur, Nepal - **App login:** app.blanxer.com - **Store subdomain format:** storename.blanxer.io - **Languages:** English (platform), Nepali market focus - **Currency:** Nepali Rupees (NPR / Rs)