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Marketing8 min read

Bulk SMS: Send Bulk SMS to 1000's of Your Delivered Customers with Blanxer

You already enjoy event-based SMS from Blanxer. Now reach many customers at once—for offers, win-backs, or updates—using our Bulk SMS Tool.

You already enjoy event-based SMS from Blanxer (e.g., order placed → auto SMS). Now, if you want to reach many customers at once—for offers, win-backs, or updates—use our Bulk SMS Tool hosted at ai.blanxer.tech. This post walks you through everything: credits, setup, connecting your Blanxer store, filtering customers, composing, and sending.

What You Can Do Today

Event SMS (built-in)

Lives inside app.blanxer.com → BlanxerSMS. Triggers automatically after specific events (order placed, delivered, etc.).

Bulk SMS (separate app)

Lives at ai.blanxer.tech. Target segments (e.g., delivered customers, abandoned orders) and send campaigns in one go.

💡 Tip: Use Event SMS for transactional messages. Use Bulk SMS for marketing, announcements, reactivation, and festival offers.

1

Credit: Load Once, Use Anywhere

Go to app.blanxer.com → BlanxerSMS and load SMS credit.

The same credit is used/checked when sending via the Bulk SMS Tool.

You must have enough credit to send your campaign. The tool will auto-check before sending and show if your balance is sufficient.

2

Create Your Account in ai.blanxer.tech

Bulk SMS runs on a separate instance with more tools coming soon.

  1. Visit ai.blanxer.tech
  2. Sign up and log in

Note: This login is different from your Blanxer (app.blanxer.com) login.

3

Connect Your Blanxer Store (One-Time)

To securely pull your store's segments (delivered customers, inactive/abandoned orders):

  1. In your browser, open app.blanxer.com and log in to your store
  2. Go to Store Setting → API Key
  3. Create API key
  4. Go to ai.blanxer.tech and add your API key there

Note: Your order statuses in Blanxer must be accurate—only orders marked Delivered will appear as "Delivered Customers" in the Bulk SMS Tool.

4

Open the Bulk SMS Plugin

In ai.blanxer.tech, open the BulkSMS plugin and click Use Plugin.

You'll see two segments:

  • Delivered Customers → all customers with orders marked Delivered
  • Inactive Orders (Abandoned) → customers who initiated but didn't complete orders

Filter further by Min LTV, Max LTV, City, or other available criteria to tighten your audience.

5

Compose Your Message

  1. Click Compose SMS
  2. Write your message. Keep it clear and actionable
  3. Always add your Store Name at the end (branding + trust)
  4. Click Next to review

Example:

"Get 20% off on all items this weekend! Visit our store now. — Blanxer Supply"

Credit check happens automatically. If insufficient, you'll see a notice to top up in app.blanxer.com → BlanxerSMS. If enough, you can proceed to send.

6

Send and Track

Hit Send to deliver the campaign to all filtered customers.

You'll see success/failure feedback. Keep an eye on delivery status and responses (if applicable).

Best-Practice Tips (Read Before Blasting)

🎯 Segment Smartly

  • Delivered Customers: perfect for review requests, cross-sells, and loyalty offers
  • Inactive/Abandoned: perfect for cart reminders, limited-time discounts, or FAQ links

✍️ Be Concise

SMS is short-form. Put the value up front (offer/date/CTA).

🏷️ Identify Yourself

Always end with your Store Name (required).

⏰ Respect Timing

Avoid late-night sends; stick to business hours.

💳 Mind the Credits

  • Standard English SMS: 160 characters = 1 credit; multi-part uses 153 chars per part
  • Unicode/Nepali or emojis: 70 characters = 1 credit; multi-part uses 67 chars per part
  • ⚠️ Mixing a single emoji or Nepali character makes the whole SMS Unicode → fewer characters per credit

📋 Compliance & Consent

Send only to customers you have a legitimate relationship with. Honor opt-outs when requested.

Troubleshooting

No customers showing?

  • • Confirm order statuses in Blanxer (Delivered vs. Processing/Dispatched)
  • • Re-check access token and storeId in ai.blanxer.tech → Settings
  • • Log out/in on both apps and refresh

Credit not detected?

  • • Confirm you loaded credit in app.blanxer.com → BlanxerSMS
  • • Wait a few seconds and retry; the tool re-checks in real time

Quick Checklist (Save This)

  1. 1Load SMS credit in app.blanxer.com → BlanxerSMS
  2. 2Create account at ai.blanxer.tech and log in
  3. 3Copy API key from Store Setting in app.blanxer.com
  4. 4Paste API key into ai.blanxer.tech and save
  5. 5Open BulkSMS → Use Plugin
  6. 6Filter Delivered Customers / Inactive Orders
  7. 7Compose SMS + add Store Name
  8. 8Pass credit check → Send

Ready to send your first bulk SMS campaign?

Open Bulk SMS ToolLoad SMS Credits