Bulk SMS: message thousands of your delivered customers at once

You already get event-based SMS from Blanxer: an order is placed and the customer gets an SMS automatically. When you want to reach many customers at once, for offers, win-backs or updates, use the Bulk SMS tool at ai.blanxer.tech.

This guide walks you through everything: credits, setup, connecting your Blanxer store, filtering customers, writing your message and sending it.

Event SMS and bulk SMS: what each one does

• Event SMS (built in)

  Lives inside app.blanxer.com → BlanxerSMS. Sends automatically after specific events such as order placed or delivered.

• Bulk SMS (separate app)

  Lives at ai.blanxer.tech. Targets segments such as delivered customers or abandoned orders and sends a campaign in one go.

How to send bulk SMS to your customers

1. Step 1

   Load SMS credit once, use it anywhere

   Go to app.blanxer.com → BlanxerSMS and load SMS credit. The same credit is checked and used when you send through the Bulk SMS tool.

   You must have enough credit for your campaign. The tool checks automatically before sending and shows whether your balance is sufficient.

2. Step 2

   Create your account on ai.blanxer.tech

   Bulk SMS runs on a separate instance, with more tools coming soon.

   • Visit ai.blanxer.tech
   • Sign up and log in

   Note: this login is different from your Blanxer (app.blanxer.com) login.

3. Step 3

   Connect your Blanxer store (one time)

   This lets the tool securely pull your store's segments (delivered customers, inactive or abandoned orders).

   • In your browser, open app.blanxer.com and log in to your store
   • Go to Store Setting → API Key
   • Create an API key
   • Go to ai.blanxer.tech and add your API key there

   Note: your order statuses in Blanxer must be accurate. Only orders marked Delivered appear as Delivered Customers in the Bulk SMS tool.

4. Step 4

   Open the Bulk SMS plugin

   In ai.blanxer.tech, open the BulkSMS plugin and click Use Plugin. You'll see two segments:

   • Delivered Customers: every customer with an order marked Delivered
   • Inactive Orders (Abandoned): customers who started an order but didn't complete it

   Narrow your audience further with Min LTV, Max LTV, City or the other available filters.

5. Step 5

   Compose your message

   • Click Compose SMS
   • Write your message, and keep it clear and actionable
   • Always add your store name at the end, for branding and trust
   • Click Next to review

   Example: "Get 20% off on all items this weekend. Visit our store now. - Blanxer Supply"

   The credit check happens automatically. If your balance is too low, you'll see a notice to top up in app.blanxer.com → BlanxerSMS. If it is enough, you can go ahead and send.

6. Step 6

   Send and track

   Click Send to deliver the campaign to every filtered customer. You'll see success and failure feedback; keep an eye on delivery status and any replies.

SMS works well alongside ads: combine it with Facebook ads to your own website for a multi-channel approach that brings back past buyers as well as new ones.

Bulk SMS best practices for Nepali stores

Segment carefully

• Delivered Customers: ideal for review requests, cross-sells and loyalty offers
• Inactive or abandoned orders: ideal for cart reminders, limited-time discounts or FAQ links

Be concise

SMS is short. Put the value up front: the offer, the date and what to do next.

Identify yourself

Always end with your store name. It is required.

Respect timing

Avoid late-night sends and stick to business hours.

Mind the credits

A single emoji or Nepali character makes the whole SMS Unicode, so you get fewer characters per credit. Write offers in English or Romanised Nepali if you want the longer limit.

Compliance and consent

Send only to customers you have a genuine relationship with, and honour opt-out requests. For the wider rules online sellers in Nepal follow, see our E-Commerce Act compliance guide.

Quick checklist

1. Load SMS credit in app.blanxer.com → BlanxerSMS
2. Create an account at ai.blanxer.tech and log in
3. Create and copy an API key from Store Setting in app.blanxer.com
4. Paste the API key into ai.blanxer.tech and save
5. Open BulkSMS → Use Plugin
6. Filter Delivered Customers or Inactive Orders
7. Compose the SMS and add your store name
8. Pass the credit check, then send

Ready to send your first campaign? Open the Bulk SMS tool or load SMS credits in Blanxer.