Understand customer behaviour visually, with heatmaps and session recordings, without any coding. Traffic numbers alone don’t tell the full story. You may know how many visitors come to your website, but do you know:
- Where users click the most?
- Why customers abandon checkout?
- Which buttons are ignored?
- Where users get confused or frustrated?
What is Microsoft Clarity?
Microsoft Clarity is a free user behaviour analytics tool that shows you:
- Mouse movement tracking
- Click heatmaps
- Scroll behaviour
- Session recordings
- Rage clicks and dead clicks
- User experience problems
Instead of guessing, you can watch how customers interact with your website. Clarity shows you how people use your site, while Google Analytics tells you who they are and where they came from.
Why Microsoft Clarity matters for online businesses
Understand real customer behaviour
See how visitors move through your store, which sections get attention, where they stop scrolling and how they use checkout, so you design from real behaviour rather than assumptions.Spot website problems quickly
Clarity automatically highlights rage clicks, dead clicks, broken user flows and confusing layouts, so you can fix conversion problems fast.Improve conversion rates
Use recordings and heatmaps to improve product pages, place calls to action better and reduce checkout drop-offs. Small UX improvements often lead to real revenue growth.Track device performance
See how your website performs for mobile, desktop and tablet visitors and across browsers, so the store works for every customer.Improve your ad landing pages
If you run Facebook or TikTok ads, see how people behave after clicking an ad and which landing pages convert more. It is direct feedback on your marketing.
Running ads? Read our guide to Facebook ads for your Blanxer store, then watch Clarity recordings of the visitors those ads send.
How Microsoft Clarity works with Blanxer
Blanxer has a native Clarity integration. You do not need to:
- Add tracking scripts manually
- Edit website code
- Hire developers
Once connected, Blanxer installs Clarity tracking across your entire website automatically.
What you need to integrate Microsoft Clarity
Only one thing: your Microsoft Clarity Project ID, for example pgqf1dkiuo.
How to add Microsoft Clarity heatmaps to your Blanxer store
Step 1
Create a Microsoft Clarity account
Go to https://clarity.microsoft.com.
- Log in with a Microsoft or Google account
- Click Add New Project
- Enter your website URL
- Complete setup
Clarity then generates your Project ID.
Step 2
Copy your Clarity Project ID
Your project ID looks like this:
pgqf1dkiuo. Copy the value.Step 3
Open the Blanxer dashboard
- Log in to your Blanxer admin panel
- Go to the Plugins section
- Find the Microsoft Clarity plugin
- Click Configure
Step 4
Paste the Project ID in Blanxer
- Paste your Clarity Project ID
- Click Save Setting
That’s it. Clarity tracking is now active.
What happens after activation
Once enabled:
- Heatmaps start generating
- Session recordings begin collecting
- User behaviour data appears
- UX problems become visible
- Conversion insights improve
You can start watching recordings within a few minutes.
Blanxer’s built-in Clarity plugin vs manual installation
| Manual installation requires | With the Blanxer plugin |
|---|---|
| Copying scripts | One-click integration with automatic script injection |
| Editing website code | No technical skills required |
| Risk of tracking errors | Works on all pages and always stays active |
It suits business owners and marketers alike.
Who should use the Microsoft Clarity plugin
- Online stores working on conversion
- Brands running paid ads
- Businesses improving website UX
- Agencies managing client websites
- Store owners reducing checkout abandonment
If you want to understand your customers in depth, this plugin is worth setting up.
Numbers tell you what happens. Clarity shows you why.
With Microsoft Clarity you stop guessing and see exactly how customers interact with your store: heatmaps, session recordings and UX insights, free. Connect it today and start watching how your customers shop.
